BEFORE ADDING EXTRAS, FIX THE BASICS FIRST
In the race to stay ahead of competitors, many individuals, businesses, organizations, and even institutions are constantly looking for EXTRAS to add to their products and services.
They want better packaging, sophisticated technology, additional features, attractive branding, and impressive customer experiences.
There is absolutely nothing wrong with adding extras.
However, there is a fundamental principle we must never forget:
EXTRAS CANNOT COMPENSATE FOR BROKEN FUNDAMENTALS!
Before introducing new features, make sure your existing product works well.
Before spending money on sophisticated marketing, ensure that your service delivery is excellent.
Before expanding your business, establish sound systems and structures.
Before demanding loyalty from customers, learn to treat them with dignity and respect.
Before seeking greater visibility, build a reputation founded on integrity, consistency, and excellence.
Before pursuing extraordinary results, master the ordinary responsibilities.
A beautiful building cannot stand on a faulty foundation.
Neither can a business, ministry, relationship, or career achieve sustainable success when its fundamentals are neglected.
Customers may initially be attracted by your EXTRAS, but they can only remain because of the quality of your BASICS!
The same principle applies to life.
FIX THE BASICS FIRST.
PERFECT THE FUNDAMENTALS.
THEN ADD THE EXTRAS.
Psalms 11:3 (KJV).
"If the foundations be destroyed, what can the righteous do?"
Never sacrifice strong foundations on the altar of attractive EXTRAS.
Boniface Amani Gichina (CPM)